CHANGE THIS STAT
Every two hours, one woman dies of cervical cancer. That's a powerful stat!
And one that Hologic feels they can change by educating women about how easy it is to detect and prevent with regular testing.
The goal of the "We Can Change This Stat" campaign is to help women empower their inner advocate and take control
over their cervical cancer risk by requesting Pap+HPV Together.
And what better person to partner with to launch the campaign than celebrity, broadcaster, and cervical cancer survivor, Erin Andrews.
We created all campaign assets and templates which were then executed by the internal Hologic MarCom team.
And one that Hologic feels they can change by educating women about how easy it is to detect and prevent with regular testing.
The goal of the "We Can Change This Stat" campaign is to help women empower their inner advocate and take control
over their cervical cancer risk by requesting Pap+HPV Together.
And what better person to partner with to launch the campaign than celebrity, broadcaster, and cervical cancer survivor, Erin Andrews.
We created all campaign assets and templates which were then executed by the internal Hologic MarCom team.
And this is how it came to life through a Times Square billboard and some tweets from Erin's social media account using our social tiles...
...and then the media pounced.