TV SPOTS
Apparently, when it comes to delivering TV spots, I am the creative to call in when a stale old brand needs to be freshened up.
This is not as easy as it sounds since there's lots of heritage that's gone into these brands, and thus, a lot to live up to.
I have done it for several: Colace, Senekot, and BenGay.
This is another password-free zone so hop in!
This is not as easy as it sounds since there's lots of heritage that's gone into these brands, and thus, a lot to live up to.
I have done it for several: Colace, Senekot, and BenGay.
This is another password-free zone so hop in!
The constipation category is dominated by Dulcolax. For these two Colace spots, we were tasked with focusing on its gentleness.
We executed them in a simple and memorable way.
We executed them in a simple and memorable way.
And then there was Senekot, which was seen as your grandmother's constipation brand. We were again asked to revive it against market leader, Dulcolax. The strategy here was to be laser-focused on its all-natural ingredients.
Again, here is an old brand, BenGay, where we were asked to deliver the same message, fast pain relief, in a fresh modern way.