THE POOP TROOP
For a one product start-up, Synergy Pharmaceuticals, we needed to make a splash against the big boys in the constipation category.
So as part of The Confront Constipation campaign, we launched our marquee element, "The Poop Troop."
It was an app with a unique set of poop characters that made conversations between patients and their physicians go... a little more smoothly.
And the campaign to support it was fully integrated with a website, in-office program, media mailer and social event.
So as part of The Confront Constipation campaign, we launched our marquee element, "The Poop Troop."
It was an app with a unique set of poop characters that made conversations between patients and their physicians go... a little more smoothly.
And the campaign to support it was fully integrated with a website, in-office program, media mailer and social event.
Download the app here and check it out for yourself.