SURVIVORS HAVE HEART
Having a heart attack is a set-back—not just physically, but emotionally. Survivors often feel weak and vulnerable.
But by looking through the eyes of their loved ones, they can gain confidence and feel strong again.
That's the idea behind "Survivors Have Heart," a campaign that celebrates survivors and promotes both physical and emotional recovery.
AstraZeneca teamed up with celebrity fitness expert and heart attack survivor, Bob Harper, to surprise five fellow survivors.
What resulted was a heart-to-heart they'll never forget.
But by looking through the eyes of their loved ones, they can gain confidence and feel strong again.
That's the idea behind "Survivors Have Heart," a campaign that celebrates survivors and promotes both physical and emotional recovery.
AstraZeneca teamed up with celebrity fitness expert and heart attack survivor, Bob Harper, to surprise five fellow survivors.
What resulted was a heart-to-heart they'll never forget.
|
|
|
|
|
|
And we created a simple, easy-to-use brand guideline to guide further execution of the campaign.